Search Engine Optimization(SEO)

By | April 16, 2011

Q. what is SEO
Search engine optimization (SEO) is the process of
improving the visibility of a website or a web page in search engines via the
“natural” or un-paid (“organic” or “algorithmic”) search results.
SEO
considers how search engines work, what people search for, the actual search
terms typed into search engines and which search engines are preferred by their
targeted audience. Optimizing a website may involve editing its content and HTML
and associated coding to both increase its relevance to specific keywords and to
remove barriers to the indexing activities of search engines.

Q why is
SEO important

Your company website is both a spokesperson and salesmen
which works for you around-the-clock. Most individuals have become accustomed to
searching for information online before doing business with a company. They have
also made it a habit to look for the name of the company as the website. This is
where it is important to have proper SEO on your website.
Website ranking is
very important when it comes to consumers finding your website. When they do a
search with a keyword related to your business, it will be brought up in the
search engine results pages, or SERPs. Depending upon your keywords and content
of your site, it will be placed, in the results, in order of relevance. This
ranking can be increased by using search engine optimization.

Q
factors influencing SEO


24% Trust/Authority of the Host
Domain
22% Link Popularity of the Specific Page
20% Anchor Text of
External Links
15% On-Page Keyword Usage
7% Traffic and Click-Through
Data
6% Social Graph Metrics
5% Registration and Hosting Data

Q.
how to optimize website for SEO

first we should know about few
things

1) keyword: prahes for which you want search engine to show your
websites

2)pagerank:
Google describes PageRank
PageRank reflects
our view of the importance of web pages by considering more than 500 million
variables and 2 billion terms. Pages that we believe are important pages receive
a higher PageRank and are more likely to appear at the top of the search
results.
PageRank also considers the importance of each page that casts a
vote, as votes from some pages are considered to have greater value, thus giving
the linked page greater value. We have always taken a pragmatic approach to help
improve search quality and create useful products, and our technology uses the
collective intelligence of the web to determine a page’s importance.

Q
how to find best keyword for website/blog

No one know better than you
about your website/blog

To find best keyword there are to 2
ways

1. you know keyword for your website but you want keyword similar to
it

website structure for improving the SEO

1.Indicate page titles
by using title tags

A title tag tells both users and search engines what
the topic of a particular page is. The <title> tag should be placed within
the <head> tag of the HTML document. Ideally, you should create a unique
title for each page on your site.

The title for your homepage can list
the name of your website/business and could include other bits of important
information like the physical location of the business or maybe a few of its
main focuses or offerings

2.Make use of the “description” meta
tag

Summaries can be defined for each page
A page’s description meta
tag gives Google and other search engines a summary of what the page is about
(1). Whereas a page’s title may be a few words or a phrase, a page’s description
meta tag might be a sentence or two or a short paragraph. Google Webmaster Tools
provides a handy content analysis section that’ll tell you about any description
meta tags that are either too short, long, or duplicated too many times (the
same information is also shown for <title> tags). Like the <title>
tag, the description meta tag is placed within the <head> tag of your HTML
document.

ex.

<html>
<head>
<title>Brandon’s
Baseball Cards – Buy Cards, Baseball News, Card Prices</title>
<meta
name=”description=” content=”Brandon’s Baseball Cards provides a large selection
of vintage and modern baseball cards for sale. We also offer daily baseball news
and events in”>
</head>
<body>

3.Improve the
structure of your URLs

Simple-to-understand URLs will convey content
information easily
Creating descriptive categories and filenames for the
documents on your website can not only help you keep your site better organized,
but it could also lead to better crawling of your documents by search engines.
Also, it can create easier, “friendlier” URLs for those that want to link to
your content. Visitors may be intimidated by extremely long and cryptic URLs
that contain few recognizable words.

BACKLINKS

Backlinks are incoming links to a website or web page. Inbound links were originally important (prior to the emergence of search engines) as a primary means of web navigation; today their significance lies in search engine optimization (SEO). The number of backlinks is one indication of the popularity or importance of that website or page (for example, this is used by Google to determine the PageRank of a webpage). Outside of SEO, the backlinks of a webpage may be of significant personal, cultural or semantic interest: they indicate who is paying attention to that page.

how does backlinks help

before
getting answer of this we should know about pagerank

PageRank is a
probability distribution used to represent the likelihood that a person randomly
clicking on links will arrive at any particular page. PageRank can be calculated
for collections of documents of any size. It is assumed in several research
papers that the distribution is evenly divided among all documents in the
collection at the beginning of the computational process. The PageRank
computations require several passes, called “iterations”, through the collection
to adjust approximate PageRank values to more closely reflect the theoretical
true value.
A probability is expressed as a numeric value between 0 and 1. A
0.5 probability is commonly expressed as a “50% chance” of something happening.
Hence, a PageRank of 0.5 means there is a 50% chance that a person clicking on a
random link will be directed to the document with the 0.5
PageRank.
Simplified algorithm
Assume a small universe of four web pages:
A, B, C and D. The initial approximation of PageRank would be evenly divided
between these four documents. Hence, each document would begin with an estimated
PageRank of 0.25.
In the original form of PageRank initial values were simply
1. This meant that the sum of all pages was the total number of pages on the
web. Later versions of PageRank (see the formulas below) would assume a
probability distribution between 0 and 1. Here a simple probability distribution
will be used—hence the initial value of 0.25.
If pages B, C, and D each only
link to A, they would each confer 0.25 PageRank to A. All PageRank PR( ) in this
simplistic system would thus gather to A because all links would be pointing to
A.

This is 0.75.
Suppose that page B
has a link to page C as well as to page A, while page D has links to all three
pages. The value of the link-votes is divided among all the outbound links on a
page. Thus, page B gives a vote worth 0.125 to page A and a vote worth 0.125 to
page C. Only one third of D’s PageRank is counted for A’s PageRank
(approximately 0.083).

In other words, the PageRank
conferred by an outbound link is equal to the document’s own PageRank score
divided by the normalized number of outbound links L( ) (it is assumed that
links to specific URLs only count once per document).

no its clear how backlinks
increase pagerank and inturns SEO

how to make backlinks

you
can make backlinks by
1) commenting on blogs
2) using signature in
forums
3)having link in profile at forums
4)by backlink package(waste of
money)

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